Must My Aspiring Influencer Pal Cease Exploiting People for Material?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it strains our friendship.

Being highly outgoing, she feels the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when strangers see her posing or filming – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She creates vlogs about living in our city, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. On occasion she films me while dining, or just accompanying her. Later, I appear on her Instagram later, and it pops up like a surprise: I’ll have no makeup on, an awkward face or photographed while eating. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to another person, or we're simply spending time in the street. I feel like our bond has transformed into me being her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the time and effort I spend helping her make content.

I’m grateful that she has supported me with my design career, but I don’t want our connection to become merely a tally of favours. I don’t feel she's insincere or inauthentic, but at times I feel that if the camera is out, we will start performing in a way that makes us look good for her channel.

She will say, “Alright, smile for the camera!” and film me smiling with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being filmed, edited, or posted for an viewers. I’m not a accessory for her Instagram.

The Defence: Marielle

I want my friend to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and sharing my life online enables me to express myself and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on TikTok who execute that aesthetic of informal, self-made film-making.

Creating content is my version of engaging with life: noticing the nuances, posting them with an audience that appreciates the art behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my method of offering access, providing her a chance to experience behind-the-scenes moments that could help her professional path too. That’s not blackmail, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I want her to see what the content we make together can achieve: a foot in the door. I know not everyone likes being filmed, but often unplanned moments is what makes material authentic. Being recorded from time to time is part and parcel of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my personal videographer, but companions support one another in minor capacities. I thought recording a short video here or there would be fun for her. Innovation flourishes in partnership, and having Beth around makes endeavors energetic and pleasurable. I never force her to take part in anything, and I’d never intentionally humiliate her. But creating content jointly occasionally is part of how I record our shared experiences.

I value our friendship deeply and want to avoid making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and steering clear of shots that might make her self-conscious.

This is not about power, it’s about sharing my world while still considering hers. Clearly content creation is not a replacement for real connection: it's merely part of how I live my life and I want her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and Beth when they are out together?

Nothing is more excruciating than having a companion film you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn't imply everyone around her is willing material. She needs to respect her friend's privacy.
Another reader, 26

She may enjoy producing videos and showing off her life publicly, but it isn't for everyone. It was kind she has helped Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It sounds like you care about each other, so cling to that and ensure it’s the focus in your friendship. Foster some authentic memories, where true emotions are preserved, not online archives. Even celebrities who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she’s working. Both seem confused as to what’s reasonable. The answer lies not in trying to change one another, but in each setting clear boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their friendship?

Ian Benson
Ian Benson

A Berlin-based tech journalist and lifestyle blogger with over a decade of experience covering digital innovation and urban living.