"A household based in North London seeks an extraordinary and experienced tutor to support their youngest child on his early path to growing into an British gentleman."
Upon seeing this advertisement, you might readily miss the wording "initial stages" as just figurative language.
However, it could be the most significant part of this unusual position posting, as it attempts to find a teacher for a 12-month-old.
Hundreds of applications have already been received since the anonymous family posted their call for the £180k-a-year tutor, who needs to be "an exceptional individual".
During the past few weeks, the listing has received interest across the news, with several asking why?
Forward-Thinking Method
A tutoring expert, CEO and founder of Tutors International, which is supporting the family in their hunt, said that despite first doubt, he considered the concept "far sighted", and "advanced".
When he spoke with the family, he said they understood the unconventional aspect of their request, and how young their son is.
Nevertheless, they explained that they "preferred not to postpone any longer" to hire a tutor, as they had held off until their older child was five, and by that point "cultural bias had already become established".
What exactly does the family refer to by "cultural predisposition"?
It's "everything", the expert responded. "How you eat, the way you speak".
He explained the older sibling had picked up "extremely delicate, body language" from the family, and had taken on their cultural norms. The family informed Adam they wished to avoid this pattern to repeat itself with their infant.
The intention: To hire a UK tutor, who must speak with standard English accent, to shape the baby right from the beginning.
Natural Absorption
"A lot of the education at the outset here is somewhat acquired indirectly," explained the CEO.
It's through this subtle influence that the family are expecting the child will adopt the English characteristics they wish to impart.
Adam said the tutor must be somebody who studied at "prestigious academies – the same kinds of schools as the family hope to send their son to".
"The educator must be the suitable individual, they'll be carrying out things they may not realize they're doing, effortlessly," he added.
Money No Object
The family told the expert the successful candidate should ideally also have understanding of or enthusiasm in horse riding, alpine skiing, creative fields and instrumental training so as to influence the child in a broad spectrum of passions.
More than that though, he explained the family wanted the tutor to sign up the child on a selection of courses so the child would be "equestrian training and picking up an tool by the time they are about three years old".
In the family's perspective, assisting their son develop into a "British gentleman" will bring about success and open doors.
"For all the rights and wrongs of that, because it's undoubtedly a status symbol," he adds.
But, despite all this guidance in "UK identity", might the child pick up alleged cultural bias from the globally influenced family he resides with in any case?
"Yes", replied Adam. "They know this could fail, but they've just taken the view of, 'let's give it a go and we should start as soon as we can', because the cost of it is not relevant," he explained.
Idealistic and Unrealistic
A number of in the education sector who share these concerns.
Another CEO, chief executive of a tutoring service, who supplies private tutors, stated that "the journey of adopting dual cultures, or indeed, discovering oneself, is something that must be grown into, not engineered."
The expert explained that he had relocated from the Far East to the Britain at the age of childhood, and had been raised experiencing and embodying both cultures. He progressed to study at Cambridge University.
"The idea that one individual can act as a representation of English culture, a person who can somehow impart the attributes of a British gentleman onto a infant child, strikes me as optimistic and unrealistic," he wrote.
"From my perspective, having a quintessentially English tutor from early childhood will not instantly achieve the goal they want.
"I never had such a tutor, and nevertheless I have been privileged enough to live several of the situations they aspire for their son."
He added: "The fact is, cultural identity should not be imposed from the outside influences; it must be embraced, and it must be internally driven."
Buying Britishness
Naturally, English culture is something Adam hopes can be educated – and sold.
"In my view the situation that the global community views us in this light is something that we should be cherishing|valuing|appreciating
